There is a lot of online competition in India’s healthcare market with over 900 million Indians searching for healthcare services in their local area every day. With a targeted digital marketing strategy, clinics can increase customer traffic by 40% to 60% using SEO, Social Media, and compliant advertising. Shivoham Shiv Digital is a highly respected digital marketing agency, as well as a leading medical facility digital marketing agency that creates digital marketing plans for clinics located in major cities like Delhi, Mumbai and Bangalore.

6 Steps Digital Marketing Strategy for Clinics in India – 

Step 1: Inventory Your Current Digital Presence

The first step is to assess your clinic’s digital presence and footprint, which can be accomplished using free sites such as Google Analytics and Search Console. With these tools, you can evaluate your website traffic, bounce rates and most searched queries by patients looking for “best clinics near me” or for particular specialties. Next, check your Google My Business (GMB) listing for accuracy and include all information, including operating hours, photographs of your practice, Google reviews—about 80% of patients look at these things when making a choice on their next doctor.

Identify identified gaps such as outdated websites or lack of engagement on social media. The best digital marketing agency, Shivoham Shiv Digital, offers free audits of digital marketing for clinics with the purpose of mapping how patients find clinics, to help clinics find easy improvement like voice search optimization for Hindi-English search engine queries which are generally very common in Tier-2 cities in India. Set measurable KPIs, such as: increase website traffic by 20% over the next three months.

2-Website Mobile-First with SEO

Mobile users comprise the largest group of healthcare searchers in India. For this reason, a responsive web design is essential for optimizing user experience (UX). Patients expect websites to load quickly, ideally within 3 seconds, and should have multiple ways to book appointments, link to telemedicine options, and use chatbots for 24/7 communication with clinics.

As an experienced digital marketing agency, Shivoham Shiv Digital has extensive experience optimizing healthcare related websites for local SEO using keywords in your geographic area, such as “Pediatric Clinic-Mumbai” or “Dermatologist-Bangalore”.

On-page SEO (i.e., Meta Titles, Alt Text for Images, and Rich Snippets with Schema Markup) will be critical to the success of your website as well. Completing a GMB (Google My Business) account is extremely beneficial. Services offered, and written reviews encourage prospective patients to book 2.5X the number of appointments compared to non-optimized GMB account.

Content Hubs related to preventive care or seasonal health tips build trust in your clinic while ranking higher in the search engines.

3-Launch Social Media and Content Campaigns

Instagram Reels and Facebook Stories are great tools for telling stories visually. Highlighting introductions to the physician, patient testimonials (with consent), tips and tricks for managing diabetes and common monsoon illnesses. Three times per week using hashtags such as #ClinicIndia and #HealthTipsDelhi, will help your posts be found by the some of the 491 Million Instagram and Facebook users in India.

Emails will also serve as a good medium for nurturing leads with reminder messages and promotional offers, including those from WhatsApp Business API. The leading digital marketing agency in India, Shivoham Shiv Digital creates compliant content calendars according to the Indian government DPDP Act. Engaging your audience with polls and live Q&As can increase engagement by 35%. By Monitoring All Your Audience Interactions, You Can Continue To Improve Your Audience Targeting Efforts.

4. Use Paid Advertising And Use Localized The Targeting Methods

Google Ads could be effective for customers that have high intent regarding Their search inquiries, while Meta Ads can help With demographics such as “Parents In and Around Pune” or “Young Professionals who Reside In And Around Gurgaon”. We Believe it would be Beneficial to allocate a Monthly Budget Of ₹50,000 in order to Generate a Minimum Of 500 Non-Repeatable Leads by buying Remarketing Ads Targeted At Visitors To Your website and Utilizing Google Ad Extensions For Location To Capture Significant Visibility In Organic Search Results For The Search phrase of “Clinic open now”.

Shivoham Shiv Digital is an established Leader in Healthcare Digital Marketing by using Artificial Intelligence based Bid Refinement Techniques and Following Controlled Medical Privacy guidelines that Comply With Regulations To Produce Patient-Level Anonymity For Their Clients. Each One of Shivoham Shiv Digital’s clients generates 3X More Return On Their Ad Spend Through Effectively Using A/B Split Testing Of Their Client’s Success Stories In Their Ads, and thus maintains A Cost-Per-Lead that is Always Below ₹200 across Their Entire Client Base.

Step 5 — Measure & Optimize & Scale

The implementation of UTM parameters and Heatmaps for conversion tracking will continue to provide improved insight into performance and, when paired with Google Analytics, allow Shivoham Shiv Digital to clearly identify the top-performing digital marketing channels and optimize resources for continual improvement. For example, they found that Instagram generates a lot of leads for wellness clinics. In addition, they conduct monthly reviews to ensure they are adjusting for trends such as the increased use of AI to help with personalization in 2025.

Shivoham Shiv Digital is an award-winning digital marketing agency and a leader in healthcare digital marketing. Their digital marketing dashboards provide insight into marketing channels that have been able to reduce patient acquisition costs by 25%. Their clients will also be able to scale successful channels, such as YouTube for explaining procedures or using influencers (local doctors) as partnerships.

Step 6: Compliance and Long Term Retention

Your Clinic must be compliant with ASCI Guidelines and all Data Protection Laws; Transparency in your Consent Forms Will Build Loyalty. Automating Follow Up Messages for return visits, will turn one-time patients into loyal advocates of your practce.

When you partner with Shivoham Shiv Digital you can be assured that you’re going to be growing ethically. This is reflected by the 50% increase in Revenue reported by their clinics. Apply this strategy to have your Clinic established as the preferred Clinic in the Digital Health Landscape in India.