The Education Technology sector has seen extraordinary growth in recent years, with digital learning platforms and education technology indispensable to students, teachers, and institutions all over the world. As companies continue to develop and grow, you may need to compete for visibility in search results to sustain growth. Enter SEO: search engine optimization! With the right EdTech marketing agency, like Shivoham Shiv Digital, the online visibility of any EdTech company can be maximized so that potential customers can find it.
Why SEO for EdTech?
SEO is the process of optimizing your website and content, so your business ranks high in the search engine results page (SERP) for related words or phrases. For example, your EdTech company may be trying to rank higher for searches like “Best online tutoring for math” or “AI-based education platforms”. SEO generates organic traffic that typically comes with a lower cost of acquisition while attracting visitors into the site with higher intent to enroll or sign up for something.
Once you have your keyword research, the next step to a successful SEO strategy would be to narrow your focus. Your audience will need to encounter your site while searching for information on the targeted EdTech solution. When you’re developing your content plan, you could narrow your search on high intent searches like “online learning tools for schools” or “best EdTech platforms for colleges”. You should also find and focus on long tail phrases like, “online learning tools for schools” or “best EdTech platforms for colleges”: Long-tailed keywords, such as, “how to use AI in learning,” can give you high-quality traffic in your specific niche and also provide you with authority.
You can use tools such as; Google Keyword Planner, Ahrefs, SEMrush to find the keywords related to your site. You can more identify opportunities and holes in the content of competitor sites that are more popular and valuable.
Shivoham Shiv Digital, as an established edtech marketing agency, regularly assesses competitors and audience intent to build out a useful list of keywords for the client to identify trends to reach the most potential audiences.
On-Page SEO: Optimize Everything
On-page SEO involves optimizing every aspect of your site that search engines review when ranking pages. Here are some best practices for optimizing your content:
- Meta Title/Meta Description: Each page should include the primary keywords, clearly explain what value the user might derive from the page and adequately reflect the content of the page.
- Heading Structure (H1, H2, H3): The headings on the page should be clear, and digest well when structured to be SEO friendly.
- Content that Engages: The content on the page should meet the user’s need, respond to common questions and/or be in a variety of formats (video, audio, images, etc.) to improve the user’s comprehension capability.
- Internal Linking: Where possible. Make linkages to other related resources on your website, to increase user engagement and also support the search engines resource discoverability.
The authors at Shivoham Shiv Digital recommend: remember to frequently refresh on-page content, host FAQs on your blog; add in case studies, to create depth of engagement and ranking opportunities.
Technical SEO: Build the Right Stuff.
Technical SEO involves all the components required to build a website so search engines can effectively crawl the resource. Understand what site infrastructure is important to the specific content you develop and to emplace for greater search engine visibility.
Structured Data Markup: Utilizing schema markup assists search engines in comprehending your offerings—be they courses, webinars, or features within an application—and presents them in a more visually appealing way in search result listings.
Clean URL Structure: Descriptive URLs that are easy to read for both users and search engines should also be keyword-rich.
Many leading EdTech brands that work with some of the best agencies in the EdTech field, such as Shivoham Shiv Digital, continually prioritize technical SEO, allowing for fewer mistakes, less downtime, and improved rankings.
Building Authority: Off-Page SEO
Authority in SEO is derived from trusted sources of sites linking back to your content. For successful EdTech brands, off-page SEO can be addressed with the following:
1. Guest Blogging: Publishing articles/outreach on blogs that are education-oriented will support you in generating backlinks to your website, and hopefully, achieve additional reach with your content.
2. Public Relations (PR): Many top experts in EdTech marketing agencies are well-equipped to reach out and pitch your efforts for as-needed media mentions – typically via PR and thought-leadership writing and links to your website.
3. Content Promotion: Do not forget to share valuable content, insight, etc., via social media and during various professional communities such as in relevant LinkedIn groups and think-tanks to gain some organic sharing of your content.
Agencies like Shivoham Shiv Digital will run link-building campaigns regularly, as well as share original research or case studies to earn valuable backlinks on the editors’ website, and also improve placed trust in your EdTech brands. Tracking, Analysis, and Continuous Improvement.
SEO is never a one-time implementation. Utilize various existing analytics tools to track your keyword rankings, organic traffic, and bounce rate.
The information will allow you to modify your strategies while zeroing in on what works. Shivoham Shiv Digital, one of the leading edtech marketing agencies, develops and provides ongoing performance reports, reporting back on analytics, and providing updates on campaigns in order to create adjustments for continued growth.
Endnotes
SEO can mean the different between being ignored or being found by students or educators or institutions who are looking to adopt EdTech solutions. As EdTech brands (especially those who work with Shivoham Shiv Digital, a leading edtech marketing agency) put effort into targeted keyword research, on-page and technical optimization, building authority, and continuous improvements based on data, they will achieve everlasting visibility and growth online. Optimize today to become the obvious platform of choice in a competitive EdTech ecosystem.