As a new real estate agent in 2025, obtaining great leads is a multi-faceted approach that uses new technology, establishes yourself as a local expert in real estate, and outreach using build relationships. While the real estate industry has advanced in technology, and people like to search for homes online, building relationships and connections, and being an expert and adviser in real estate is one of the biggest ways to separate yourself from your peers. A real-estate based digital marketing agency like Shivoham Shiv Digital gives new agents the ability to take on the digital landscape, a marketing plan for real estate, and marketing support to help them win in this market.

Building Your Digital Foundation for Success-

To get started, every new agent should have a responsive SEO-driven website that will serve as your digital business card. A website is much more than an online brochure, your website can also serve as a lead generator using interactive designs like a home valuation calculator, newsletter opt-in, downloadable area guide, and virtual tours. Shivoham Shiv Digital makes sure the new agents’s websites are optimized for search by using the biggest words included in search for example “homes for sale in [your city], “trusted realtor,’ and “local property listing.” New agents will be able to rank higher for local searches when they register for and optimize Google My Business and schema markup; both which would give them visibility to home buyers or sellers in their area.

Amplifying Reach With Social Media and Paid Marketing-

Having a strong social media presence is a must! New agents should include content marketing on Instagram into there marketing plan. Having a solid presence in social media is important. New agents should focus on content marketing on Instagram, Facebook, and LinkedIn. And remember, we are not just talking about listings—what creates engagement is talking about market updates, short videos doing walkthroughs of listings, cool “hidden gems” in town, and a series of interviews with successful business owners in the neighborhoods. These creative post help humanize the agent and create a broader reach because people will share and interact instead of just liking the post.

Hyper-local, geo-targeted advertising takes it a step further. The reasons for this is that paid ads on Facebook and Instagram (managed if you prefer by a specialist real estate digital marketing agency) will allow you to ensure your listings and brand story are seen by qualified buyers or sellers in the market when they log into their social media. Retargeting ads are very important and a great to get back in front of individuals that have been on your website and did not convert either by filling out a contact form or calling you, where you earn their trust at every digital contact point possible.

Automation and AI to Ensure Fast, Consistent Lead Response-

Speed of lead response is critical, as prospects will select an agent to use, based in large part, on who responds first. Automation tools, such as a chatbot or messaging in your CRM, will send an instant reply to any online inquiries, either scheduling an appointment, answering an FAQ, or something similar after hours. For new agents, the use of technology in lead follow up process ensures leads are not missed and a speedy follow up helps build trust.

AI tools can also provide you with smart lead segmentation and tracking of leads based on scoring (i.e. who is interested based on actions, activity and engagement level) to allow you to focus additional personal attention.

Content Marketing and Thought Leadership-

Over time, content establishes trust and generates organic leads. Publication of blog posts on your website about topics such as “first-time homebuyer mistakes to avoid,” “how to invest in property,” or articles that provide insight into the local market, will lead to establishing oneself as a helpful touchpoint inside the local community for a new agent. Webinars, forums, podcasts, or downloadable guides involving topics such as homebuying or investment strategy can act like lead magnets that look to incentivise a viewer to provide contact information. This contact information can be captured for a future nurturing campaign.

The Lead Nurturing Process-

It’s not issue of leads. It’s an issue of nurturing leads. Industry experts assure us that the majority of leads in the real estate space will require suitable follow-up over the span of months before they will ultimately decide to buy or sell. Shivoham Shiv Digital does aid in the setup of strategic lead nurturing processes, this would involve capturing contact details and sending an automated drip email sequence that is personalized with ongoing SMS check-ins as well as pertinent market updates. These don’t bombard the lead, however, it keeps the agent top of mind so when they do decide to follow up, it’s an obvious choice.

One-off value-added events can drive face-to-face-to contact and add a tangible, tangible element to a digital-first strategy: An example of this would be the “Ask the Agent” webinar or neighborhood walking tours at a low cost to the agent while facilitating ongoing contact in both the physical and digital channels.

Build Referral Networks and Community Trust-

Offline techniques are still relevant: develop relationships with mortgage brokers, attorneys, local business community members, and your happy past clients, who will send clients your way. These real relationships paired with virtual engagement make your real estate practice sustainable for the long term. Make sure to gather reviews and testimonials on Google and social sites—social proof for visitors to your website doing research for who to trust with their next move is free real estate marketing.

Why Shivoham Shiv Digital is Different?

A real estate digital marketing agency like Shivoham Shiv Digital is an amazing asset for new agents who want to grow professionally and quickly. Their service offerings expand from SEO to PPC, automated lead capture to content marketing and everything in between, and provide the brand recognition, lead levels, and local awareness agents require for success in the real estate industry. The clarity of their reports, individualized strategy creation, and operational team members ensure that you can focus 100% of your efforts on activities that have high return and people come first—all while trusting that their digital systems are working at full capacity in the background of your business.

Conclusion

A new real estate agent today can be successful by:

• Building a leads-focused digital foundation.
• Learning about content marketing and social engagement.
• Automating or using AI to follow up better and faster.
• Delaying the nurture of the leads—with follow-up extending days to months.
• Building a network of trusted referral relationships and partners.

With a professional real estate digital marketing agency like Shivoham Shiv Digital on your side, even agents who just entered the industry are able to rise above the noise of the industry, provide superior value while becoming the dominant player in their local market.