A dedicated support partner for fintech will completely change how loan, BNPL and insurance apps develop and succeed in emerging markets such as Jhansi. Shivoham Shiv Digital connects high potential fintech products to intended users who show an interest in and intent to use them.

Understanding the Fintech Opportunity in Jhansi – 

As more smartphones and UPI are being adopted in Jhansi and other similar tier-2 cities, the market is embracing digital payments, app loans, BNPL and micro-insurance products at an increasing rate. With this in mind, brands that communicate elements of trust, simplicity and value in a manner relatable to users will have a substantial opportunity to gain a strong position in these segments. As the most trusted digital marketing agency for many regional and local brands, Shivoham Shiv Digital understands fintech growth involves not only app downloads but also facilitating the development of quality customers who permanently complete KYC, responsibly take out loans, timely pay back their loans, and renew their insurance policies.

When measuring quality customers for loan, BNPL and insurance apps, they are evaluated based on both their initial install and through their achievements through verification, their first transaction, repeat usage and their long-term retention. Therefore, a quality fintech digital marketing agency would evaluate performance from the entire customer journey, rather than emphasizing just vanity metrics, when determining success of their campaign. Quality fintech digital marketing agencies, therefore, build their campaigns in alignment with client business goals, such as loan approvals, loan collections, active insurance policies and converting customers to repeat purchases.

Creating Trust-First Messaging for Finance Applications – 

Ultimately, in financial services, Trust is the only currency. Because many of the target users in Jhansi will be first-time borrowers or first-time digital insurance buyers; therefore, they tend to be apprehensive and skeptical in nature (and rightfully so). Shivoham Shiv Digital provides FinTech companies with messaging that establishes Trust before anything else, and that messaging helps ease fears regarding items such as safe storage of private customer information, hidden charges, and fear of repayment. Providers that clearly convey interest rates, expenses, timelines for services, and methods for obtaining support build trust and attractiveness for further investigation of the application.

Shivoham Shiv Digital offers a great deal of experience as a “fintech” digital marketing agency. As such, the agency’s creatives and copy highlight certification of the provider, the NBFC/partners of the providers, provide an overview of the NBFC/partner compliance to the rules of the regulators and how well-equipped the providers are to support customers. Campaigns that provide real customer testimonials, short explainers, landing pages adaptable to various regional languages, and relatable illustrations (borrow for education, medical emergencies, or a small business) impart to prospective customers that providers are not corporate, but rather human entities. Human quality marketing and branding, as mentioned above, attract the right prospect to use your product, and those prospects are likely to become high-quality, long-term customers.

Apps for loans, BNPL, and insurance companies often find it hard to reach out to the right audience by spending too much money. A leading digital marketing agency takes a data-first approach to identify who is the best user, the highest income bracket of that user, which occupation leads to a successful conversion, and which region sees the most payments or policy renewals. Based on this data, Shivoham Shiv Digital splits users into categories based upon the age of a user, profession of a user, device type, tier of city, and what types of interests a user has, so that the target user can be as compact as possible within the audience segmented.

Google, Meta and other advertising networks allow advertisers to base their ads on the intent of the user, based on keyword searches for the product. When advertisers set up campaigns based on keywords like “instant personal loan”, “EMI options”, “motor insurance renewal”, or “no-cost EMI mobile phone”, this is where a best-in-class digital marketing agency in the finance space brings value by breaking down the user’s funnel into 4 stages: awareness, consideration, conversion, and retention, and then creating ads with custom creatives and offers at each funnel stage. The result is fewer clicks from random users and more clicks from users who are highly targeted and already ready to convert.

Loan Products, BNPL Products, and Insurance Products Each Require Different Creative Approaches – 

The message you convey about a product is heavily influenced by the type of product. For example: When you are marketing a loan application, you would want to emphasize things like rapid approval, clear fee disclosures, and responsible borrowing practices. However, with a buy now pay later brand, your primary focus would be to inform consumers of the advantages associated with the convenience, low-to-no cost EMIs, and retail merchant partnerships without implying excessive spending. To make insurance applications less confusing, insurance applications must communicate how a person can receive a lot of protection from a relatively small premium expense compared to large unforeseen expenses. Shivoham Shiv Digital allows for the creation of unique creative systems based on product categories.

Shivoham Shiv Digital is one of the leading digital marketing agencies serving numerous FinTech clients, and they experiment with different advertising mediums such as short video explainers, carousel ads, regional language posts, influencer recommendations, and very informative visual journeys (e.g., “3 Steps to Get Insured” or “How to Get a Loan in Ten Minutes” etc.). These media types are each assigned an “Experiment with this” A/B testing strategy to determine which message produces the highest number of sign-ups and successful KYC documentation completion, or which produces the greatest amount of first-time purchases, or insurance activation completion rates, etc., in Jhansi and similar markets. Over time, this creative database will be a significant asset for efficient scaling of user acquisition.

Leveraging Local Knowledge and Regional Content – 

For many users in Jhansi and surrounding areas, campaigns that are limited to English will not connect emotionally. A leading “fintech” digital marketing organization combats this by producing localized Hindi/vernacular materials which communicate naturally to their target audience. Shivoham Shiv Digital understands local cultures and behaviours extensively, so they create messages that relate to the users’ financial circumstances (e.g., daily wage employees, small business owners, salary earners, students, and homemakers). By developing Explainer-style videos in Hindi; offering regionally relevant Festivals; showing EMIs based on products commonly purchased within the area; and using affectionately familiar figures to communicate; they create a bridge between the product and customer, thus eliminating psychological barriers for potential customers. In turn, when consumers understand the components of how a loan, BNPL Offer, Insurance, etc. work, they better identify themselves as qualified applicants, significantly enhancing overall user quality. Further, by effectively clarifying the bounds of an offer, they also decrease the consistency of new applicants dropping out and filing complaints, thus increasing overall Lifetime Value (LTV) for the acquired customers.

Tracking Performance, Optimising Campaigns, & Complying with Regulations – 

In the FinTech industry, no marketing can be divorced from Compliance & Risk. A truly leading “fin tech” digital marketing organisation will adhere to RBI guidelines, Advertising Regulations and Platform Policies whilst still insisting on achieving results. Shivoham Shiv Digital lays out their campaigns to preclude the use of deception, false promises or coercive tactics that could endanger both customers and the reputation of their brands.

Shivoham Shiv Digital, located in Jhansi and all over India, is the top digital agency to help Fintech companies acquire valuable customers. The main focus of Shivoham Shiv Digital is to be a complete digital marketing solution for Fintech companies by using their knowledge and experience of working with fintech companies across the country. Through the use of their experience and knowledge, the agency is able to create dynamic digital marketing strategies specifically for the FinTech marketplace with an emphasis on building trust, and developing targeted vernacular marketing strategies. They do this by using various techniques, including developing vernacular stories that are compliant with regulations and meet the principles of sustainable and scalable growth of loan, BNPL, and insurance applications.

FinTech founders who team up with a digital marketing firm that understands technology and how humans behave will see significant benefits from this partnership. With a digital marketing agency as part of their team, FinTech Founders can concentrate on developing their products and operating their business while an effective digital marketing engine is delivering qualified and purposefully generated users in a consistent manner. Partnering with the best digital marketing agency for FinTech businesses can help accelerate business growth in developing cities like Jhansi.