Social Media has transitioned away from only being a means for brand discovery to now aiding brands right in driving subscription and loyalty sales. The best FMCG agencies know how to take the casual conversations happening on social media and convert these users into repeat loyal customers. An example of this is Shivoham Shiv Digital who has built itself as a leading digital marketing agency by transforming social media likes, shares and comments into a solid means for business growth. Below are a few ways the top agencies are creating this process through combining innovative strategies with customer-focused digital marketing techniques.

The Transition From Engagement to Revenue – 

For Social Media, engagement (likes, comments and shares) has historically been the measure of success. As such, it’s very reasonable for leading FMCG agencies to be creating new pathways to connect social engagement directly into sales funnels (particularly subscription services and loyalty programs). In doing so, the agencies are providing brands with a way to build connections for each interaction with their potential customers; therefore enabling brands to grow from first time buyers to loyal subscribers of a brand.

One of the ways Shivoham Shiv Digital, recognised as the leading digital marketing agency, has developed a strategy for reaching subscribers is by creating audience segmentation based on digital behaviour. This segmentation allows for focused targeting of potential long-term customers, therefore developing personalised campaigns that resonate with individual customers.

Social Media Channels Build Subscription Models – 

In terms of revenue and brand loyalty, the FMCG (Fast Moving Consumer Goods) sector benefits from a large number of subscription-based business models. The digital marketing world’s leaders in this industry realize that building a successful subscription model starts with engaging with consumers through the use of social media. The best FMCG digital marketing companies utilize platforms like Facebook, Twitter, Instagram, etc., to educate the consumer about the advantages of having a subscription based model by providing them with important information about things such as savings, the ease of use, and exclusive sales promotions.

Through engaging content and interactive tools such as polls, stories, and live event sessions, these digital marketing companies build a community around a brand. By building this community, they increase the trust of the followers and start transitioning them from casual “likers” of the brand to loyal and dedicated subscribers. In addition, companies such as Shivoham Shiv Digital, use targeted retargeting ads and personalized messaging to guide engaged followers into signing up for a subscription while providing a seamless and user-friendly customer journey.

Loyalty Programs Are a Strong Tool to Increase Repeat Purchases for FMCG Brand – 

The loyalty program is an integral part of the overall business strategy of FMCG brands because these programs give consumers a reason to continue buying from a company and turn into brand advocates. However, one of the major hurdles that many FMCG companies experience when launching a successful loyalty program is finding the right mix of elements that not only engage the consumer but also make it possible for them to participate in the program easily. Therefore, in order to create a successful loyalty program for their clients, the best FMCG digital marketing agencies focus on seamlessly integrating loyalty rewards directly into social media ecosystems.

Social Media content is not just about advertising, but it has also become a channel of communication between companies and their consumers through the use of loyalty programs. Companies such as Shivoham Shiv Digital create exclusive access codes, gamified challenges, and campaigns that encourage user-generated content to help keep consumers engaged with the brand.

Shivoham Shiv Digital is therefore, a successful and proven leader in providing Digital Marketing solutions to FMCG brands using Social Media to engage consumers. Shiv Digital also leverages its network of Influencers & User Generated Content to enhance engagement and convert social engagement into subscriptions and repeat sales.

When it comes to Influencer Marketing and User Generated Content, these are both key to converting social media engagement into sales. Therefore, leading FMCG Digital Marketing Agencies leverage an Influencer’s followers to ensure there is cross-market alignment with the brand’s target demographics, thus creating a buzz around the brand’s subscription and loyalty offerings.

UGC includes images/videos of product deliveries and reviews/testimonials from consumers. UGC adds an additional layer of trust and credibility for the brand. UGC is leveraged by brands for their loyalty campaigns as a means to reward loyal customers for sharing their positive experiences and to encourage them to refer others to the brand’s subscription programme.

Shivoham Shiv Digital has a unique combination of using influencers and User Generated Content (UGC) strategies which cements them as the best Digital Marketing Agency in regards to Marketing for FMCG Brands with measurable growth in Repeat Sales and ultimately increased subscriptions.

The adoption of data-based personalized marketing along with automated marketing processes are two of the defining attributes of successful Digital Marketing Agencies catering to FMCG Brands.

By using Data Analytics and Marketing Automation to create and distribute personalized content to large audiences, Social Media interactions can become an effective Acquisition Funnel for growing your Subscription Base and retaining Subscribed Customers’ Loyalty.

By collecting and analysing user interaction & purchase history, as well as social media engagement trends for each of their clients, Top FMCG Digital Marketing Agencies can also predict Customer Needs and target prospects with tailored offers that meet those needs.

The use of automated emails, chat-bots, and retargeting campaigns on Social Media, allows them to provide their prospects with timely reminders and personalised reasons to subscribe.

By combining Analytics with Creative Strategies, Shivoham Shiv Digital provides additional evidence of being viewed as the Best Digital Marketing Agency in the FMCG sector – Higher Conversion Rates, from Social Engagement through to Repeat Customers.

Summarising – 

By linking the engagement on Social Media with Sales Made via Direct Repeating Purchases; Use of a Systematic Process to Complete This Objective Would Include Elements of A) (“personalised”) Communicating with Customers, B) Developing Creative Methods of Generating (Reccuring) Purchases Subscriptions, C) Loyalty Programs, D) Partnering with “Influencers.” Digital Marketing agencies focused on FMCG like Shivoham Shiv Digital are leading the way in converting engagement with customers via social platforms into long-term sustainable business growth. Partnering with an agency such as Shivoham Shiv Digital who has the proven experience to assist brands in achieving that goal will be critically important for any FMCG brand seeking to turn social media interest into long-term relationships with customers.

Through their proven experience, Shivoham Shiv Digital demonstrates why they have been awarded repeated recognition as the best digital marketing agency for FMCG brands and why they have enabled their clients to achieve success by converting social media engagement into both subscription-based and loyalty purchases.

This results in maximized revenue and the creation of a large group of loyal customers who represent the brand in a powerful and organic way—propelling FMCG companies into the future of digital commerce.