Insights from the Leading Social Media Marketing Agency for EdTech, FMCG & Real Estate
Explore the newest social media strategies for learning how to yield outcomes in 2025. Be introduced to strategies with results and case studies from many sectors such as EdTech, FMCG, real estate, etc., which will be shared by a leading digital marketing agency and recognized as the best social media marketing agency by the leading brands.
In 2025, social media marketing is not only about visibility, it is about performance. Businesses must rethink their social media marketing strategy and performance metrics as platform algorithms, behaviors, and social media content formats evolve. Businesses should be searching for more than likes and shares on their profiles—they should be searching for strategies that’s drive engagement, sales and generate leads.
Whether you are in the real estate, EdTech, and/or FMCG sectors, your social media marketing strategy is required to be focused, flexible and results-driven. Here is what we know that’s working in 2025 from our newest social media marketing strategist partners, the best social media marketing agency in the industry.
1. Platform-specific strategies that work
LinkedIn: Still the King for B2B & Thought Leadership
Generative from EdTech and FinTech brands, LinkedIn remains a haven for K12. EdTech and FinTech brands have a strong success rate with carousel posts that explain trends in the industry, videos featuring case studies, and educational thought-leader posts. Webinars and InMail mail merge personalization are still a strong lead-generation strategies.
Social Media Marketing Agency strategy: Advertise a free downloadable lead magnet (ex, “The Ultimate Guide to Upskilling in 2025”) utilizing carousel ads and then retarget appropriate users according to their engagement. This is a common strategy employed by the best social media marketing agency teams running B2B campaigns.
Instagram Reels: The Visual Disrupted
Short-form video has taken over a lot of space, especially in FMCG and real estate. With everything from product hacks to quick walkthroughs of a property, Instagram Reels enable brands to seem more authentic and obtainable.
A pro tip from a top digital marketing agency would be to utilize trending audio and add your visual CTAs as overlays plus make sure to hook the viewer in less than 3 seconds!
Threads: New territory for Relatively Real
Likely still relatively ignored, Threads is gaining traction. It’s an easy place for fast, raw, and so-called unfiltered content in sectors that allow for timely reactions- EdTech, AI, and technology-first sectors, particularly.
Expert idea: consider a five-post micro-series delivering niche insight or tips. This is a further way to establish an engaged community, and what the best social media marketing agencies are focusing on in 2025.
2. Where to Invest Your Time: Organic or Paid
Contrary to popular belief, organic reach isn’t dead: it is just operating differently. The content you create organically should establish your paid ad strategy with paid ad creative.
– In 2025, smart brands (with help professional social media marketing agency) heavily invest in paid tactics to:
– Re-target audiences (viewers & website visitors)
– Amplify the performance of hours of top of funnel organic content
– Utilize “lookalike” audiences to reach broader audiences
Pro insight: Real estate brands get a better return on investment using in-platform lead forms (on Facebook/Instagram) than on any external landing pages.
3. Field Success Stories (By a Leading Digital Marketing Agency)
A premium developer client approached our agency to mix 360° property reels, geo-targeted ads, and WhatsApp-based nurturing for a campaign. In doing so, they achieved a 42% increase in inquiries.
EdTech:
One certification startup that utilized a combination of thought leadership & carousel ads to drive live session sign-ups, gained 300% increase in LinkedIn followers, and reduced the cost-per-lead by 33%.
FMCG:
We had an FMCG brand (we are the best social media marketing agency for consumer brands) retarget each Reels viewer for the week with seasonal “offers” and influencer-led “trends” and in doing so, helped increase engagement by +100%, and doubled their repeat purchases for each Reels campaign.
4. Industry-Specific Social Media Marketing Recommendations
Real Estate:
– Utilize aerial/drone videos & location-based ads.
– Utilize CTAs such as “DM for price” in short Reels.
EdTech:
– Storytelling of student success stories.
– Utilize interactive tools, such as polls and quizzes, within Stories.
FMCG:
– Launch “product challenge” UGC (user generated content) campaigns.
– Post meme-style content along with Reels for a snackable session.