Fueling the Future of Learning with Smart Digital Solutions
At Shivoham Shiv Digital, we specialize in digital marketing for education and EdTech. Whether you’re an e-learning platform, coaching institute, course creator, app, or LMS provider, we craft strategies for student acquisition, engagement, and retention. In EdTech, credibility, accessibility, and user experience are crucial for learner trust and success.
Why Digital Marketing Is Essential for EdTech
- Expanding EdTech Ecosystem
India’s EdTech market is projected to cross $10.4 billion by 2025. Niches like online coaching, vocational education, corporate training, and government exam preparation are seeing massive digital adoption. Digital marketing gives you the edge to capture this momentum.
- Digital-First Learners
Students now search online for everything — from “best CAT coaching app” to “spoken English classes near me.” We ensure your platform is visible and compelling at every touchpoint.
- Learning Needs Differ by Segment
Whether you’re offering skill development, K–12 support, or upskilling for professionals, your marketing must match the learner’s mindset. We customize your messaging to fit your audience — parents, students, working professionals, or recruiters.
- Content Builds Confidence
Demo lectures, expert webinars, curriculum walkthroughs, and student success stories convert more effectively than ads alone. We build content strategies that educate and persuad
- User Experience is Key
Your website or app must guide students smoothly from discovery to enrollment. We ensure the journey is fast, informative, and friction-free.
Our Services
What We Do to Accelerate Your Online Growth
Search Engine Optimization
We rank your platform for high-intent keywords like “UPSC online classes,” “digital marketing course,” or “soft skills training in [city].”
Social Media Marketing
We create scroll-stopping content and targeted campaigns that build communities, spark conversations, and drive student signups across social platforms.
Influencer Marketing
We partner with education creators and industry experts to amplify your reach, build credibility, and attract motivated, engaged learners.
Online Reputation Management
We help you gather and highlight student testimonials across Google, YouTube, and review platforms — improving trust and SEO.
Website Design & Development
We build mobile-optimized, fast, and SEO-ready websites with intuitive navigation, interactive course listings, and simple CTAs.
Performance Marketing (PPC, Paid Ads)
We create high-converting ad campaigns targeting students by region — for entrance test prep and corporate skilling programs.
Content Marketing
From career tips to curriculum deep dives, we help you become a trusted voice in your niche — whether it’s vocational training, communication skills, or coding bootcamps.
Email, WhatsApp Marketing
We nurture cold leads through automated workflows — sending reminders for trial classes, offers on premium plans, and course updates.
Analytics & Reporting
Track which courses convert best, where your leads are coming from, and how students move through your funnel. Then, we optimize it all.
Why Choose Shivoham Shiv Digital for EdTech
Proven success in multiple education formats
Content and campaigns tailored by learner type
We operate like your in-house marketing team
Full-funnel digital solutions (traffic to enrollment)
Affordable yet performance-focused approach
Data-driven strategies that maximize growth and ROI
Focus Areas We Serve in EdTech
- Test Preparation (JEE, NEET, CAT, etc.)
- Skill Development & Vocational Training
- Corporate Training & Upskilling
- K–12 & Supplementary Education
- Spoken English & Communication Courses
- Coding Bootcamps & Tech Education
- Language Learning & Exam Coaching
- Career Counselling & Soft Skill Training